Dispelling the Myths About Career Coaching - Myth #6

Myth #6: The best career coaching approach is to start with what your clients are good at, their skills in designing their new job/career.

This is a premise of many career development theories. It can be effective with new graduates or first-time entrants to the workplace, as well as with those wishing to find a new job within the same industry and/or position they have held in the past. However, for the majority of people who will seek out career coaching (having exhausted their own resources and ideas about what would most fulfill them), a skills-based model will not achieve their desired result. Instead, the process must begin at a deeper level with their overall life purpose or mission, values, and the like in order to match what they do with what they love and what has meaning for the client. CCI’s Authentic Vocation™ model does this (for more information see:
http://www.careercoachinstitute.com.)

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