Learn from the Experts: From Leveraging Your Brand to Getting on Oprah

Do you realize that both you and your business have a "brand"? In a recent call as part of our Coaching Experts Network series, 150 listeners hung on every word William Arruda, brand strategist, had to say. As he answered 10 hot questions about branding for business owners, coaches, and even employees, I was struck by how widely applicable the concept of branding is. Don't we all want to know what's "special" about us and the work we do?

William is featured in the current issue of Forbes in the article "Image Doctor" (which also mentions the CCI teleconference). See
http://members.forbes.com/forbes/2007/0226/060_print.html
for the full article (you may need to set up a free account to access.)

We know that our coaches and would-be coaches have a high level of interest in "standing out in the crowd." That's the secret of successful marketing, after all, right? So our next Coaching Experts Network call next Tuesday, Feb. 21, 2007 at 2 pm Eastern is "Secrets to Getting On the Oprah Show or in O Magazine" with publicity guru Susan Harrow. If you'd like to register for this free call, just visit http://www.asksusanharrow.com/ – there are still a few more slots available on the bridge line. You can ask your most pressing questions first and have input into what questions I actually ask when I grill her next Tuesday.

P.S. Speaking of Oprah, the Feb. 8 show featuring "The Secret" was the most successful Oprah episode ever, in 20 years – with 5 million emails received after it aired! Therefore, there is a sequel being shown today, Feb. 16, "One Week Later: the Reaction to The Secret" – check it out (see your local listings for details).

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