One of the things that makes this time of the year especially unique is that we are preparing for a celebration of a series of holidays (and related time off)
and, simultaneously, see the year coming to a close and a new one starting. So planning for next year to be even better than this one was is on our minds too.
As business owners, we know we need to do something called "strategic planning" when we start our business and at least annually as it grows. But what is that and how do we proceed?
A "plan" is defined by Webster's as "a method or scheme for achieving or doing something; an aim or goal." For a plan to be "strategic," it has to be related to important business priorities and incorporate strategy, right?
I found a great site the explains strategic planning and the traits needed to do it well:
http://www.tiny.cc/eUhjZ Even the one-person SOHO (home-based solo business owner) needs to engage in this process during the next few weeks. Otherwise, you're likely to find that you are trying to "plan as you go" - instead of executing a plan that you set out in advance.
I find it most helpful to begin with the desired end result, or as Stephen Covey (
The 7 Habits of Highly Effective People) says, "Begin with the end in mind." So if I want my business to earn $1 million and touch 2 million people in the next year, I work backward from that by self-coaching: "what has to happen to achieve that result?" "How many widgets at x price do I need to sell in order to reach that goal?" As a coach, it might be x number of clients at $500/month would get me there - but I also play with y number of clients at that price, and z number of clients at $1500/month (packaging my services differently.
Planning can be exciting and empowering - and can also save resources down the road if I find out that a planned initiative is overpriced or doesn't meet a need in the planned market. Early on I wrote a book on consumer rights (just as I was preparing to leave my career as a lawyer) and found that though it was written for consumers, attorneys were a primary market since the publication designed for attorneys on that subject was way out of date!
Coaching too can find surprising markets. Maybe instead of new entrepreneurs you find yourself with CEO's of growing business enterprises for clients. Or instead of clients already in a job transition, it's the managers facing "warm chair attrition" (to quote the late Roger Herman) who want to do something else, are only partly present in their jobs, but don't know what they want to be when they grow up.
I invite you to, as I am, see your year-end and new year planning as an exciting opportunity to broaden your reach, to make a bigger difference, and to find more "life" in your business. Coaching is all about self-empowerment, making what's already an inner strength even stronger.
In fact, if you want to join me on New Years Day to do YOUR strategic planning (for personal and business areas of your life), I'm doing a two-hour class, "Celebrate the Past, Embrace a New Future" where you leave after 2 hours with a completed (or at least partly completed!) Master Life Design. We do it in class! And you learn the latest techniques to set yourself up for success including quantum physics, intentional living, and more. It's just $99 for two full hours of facilitated exploration and discovery - you can register here:
http://www.1shoppingcart.com/app/netcart.asp?MerchantID=44936&ProductID=2646300But whether you choose to do this or not, do set aside a few hours to reflect on your successes and set new, bigger, grander intentions for 2007. I support you in your success!
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